Facebook Advertising Headline Ideas

Headlines in advertising, while not necessarily the most prominent part of an ad campaign, can help in increasing conversions. In fact, headlines in Facebook ads are often underutilized and not given the same priority as other aspects of the campaign.

Following are some Facebook ad headline ideas:

• Use your headline to reinforce your brand message by creating a visual and emotional tag of what your product and service can for the consumer.

• Emphasize offers and deals in the ad. You can list promos, sales, discounts and other offers in the headline to emphasize the benefit to the customer.

• Highlight your unique selling proposition in the headline to set you apart from your competition and give the customer another reason to buy from you.

• Use the headline as a call to action. This is a strategy that isn’t often used but can pay dividends because it tells the customer right up front what you want them to do to take advantage of your offer.