Retailers and brands are very much aware of the significance of sustainability in today’s retail industry, and they are gearing efforts towards attaining just that while making sure their market offerings remain relevant. Meanwhile, consumers are becoming increasingly eco-conscious that they care more now than ever about the environmental friendliness of the products they’re buying. Customers have developed an inclination towards goods that not only tickle their fancies but are also in line with their environmental standards.
With sustainability now a trending concept, retailers and brands need to get moving and adapt to the current industry atmosphere by incorporating green initiatives in to their business strategies.
One novel way by which they’re doing this is through upcycling. Upcycling is the process of creating products of high quality and value out of discarded materials, done with the help of sustainability-oriented innovative ideas and tech like recycling robots with artificial intelligence. Retailers also have technology on their side to help them with things like predictive analytics and trend identification so they can zero in on what customers want, while ensuring minimal carbon footprint as they embark on their journey to promote sustainability and meet their customer-driven growing standards.