As a real estate agent, you know you have a lot of competition. When you’re marketing your services to potential new clients, what you need to focus on is the thing that sets you apart from all the other real estate agents in your market. Everyone in your industry knows how to show a house, stage the property, and negotiate closing terms. You need to focus your real estate branding on what you do best and what you do differently. It’s the best way to showcase your expertise.
Perhaps you specialize in luxury homes. That should be the sales pitch on your website and all your sales materials. Maybe you provide property management services as well as helping clients buy and sell. Make that part of your brand. Perhaps you work with investor clients or you’re well-connected to brokers and lenders. These are the unique attributes you want your branding to reflect.
