The Risk Based Matrix: An Introduction

Risk can be defined as the chance of something bad happening to your business. Risk management is about reducing the probability that things go wrong while also preparing for when they do happen. The Risk Based Matrix is a framework for measuring, understanding, and managing risk in an organization. It helps identify where you need to spend your time and energy to minimize risks throughout your organization effectively.
This article provides three supporting points on why it’s important to use the risk Based matrix to measure risk within your company and how it will help you manage risk more efficiently!

Conversion Rate Optimization (CRO) is a process of improving the percentage of visitors to your website that take desired actions, such as signing up for an account or making a purchase. The risk-Based matrix is one type of CRO model- it uses four components to help you assess how much risk is associated with each part of your conversion funnel and then recommends changes accordingly.

1) Risk-Based Matrix allows you to optimize all aspects of your conversion funnel by identifying low-risk opportunities first and high-risk items later.
2) Risk-Based Matrix is a tool for CRO that helps you identify opportunities to improve your conversion funnel with four components- “Impact” (the potential negative impact), “Likelihood” (how likely the event could happen), “Ease of Implementation” (easiness or difficulty in making changes).
3) “Value if Impact Occurs” (the potential negative impact of the event). Risk-Based matrix allows you to rank items and identify opportunities for conversion optimization.

The Risk-Based Matrices will enable CRO specialists to optimize a website with four components: Impact, Likelihood, Ease of Implementation, and Value if Impact occurs. This is done by ranking items on a Risk-Based Matrix and identifying opportunities for conversion optimization.