Customer Relationship Management (CRM) software is used to create and maintain details of customer contacts in a convenient, central database that also provides additional functions for managing a sales process. A real estate CRM is such a system that is tailored specifically to the real estate market and helps brokers to attract, manage and retain clients by streamlining their interactions with them and helping to close deals.
CRM software is generally offered through the cloud so that brokers can access their sales contacts from any device and anywhere there is an internet connection. This means that they always have customer sales information to hand with the CRM software allowing them to manage leads, track lead campaigns, manage their contacts, upload related documents and contracts, integrate with their diary and calendar as well as providing links to the latest industry trends in real estate and other relevant information.