If you work online in the digital marketing industry, you should attend social media conferences regularly. This is because you can learn many new things from these events. When experts in the social media industry come together, they brainstorm and exchange ideas. It follows that if you attend these events, you can contribute your quota, rub minds with experts and generally benefit from the experience.
The best thing about these conferences is that they are usually free. You can just book your place in advance and the organizers reserve a seat for you. You can attend as a speaker or resource person if you have the expertise. You can also attend as a guest and just listen to the experts. The option you take does not matter at all. What matters is that you attend and enjoy the benefits of these educative events.