It’s important that your press release actually gets read, and it should immediately capture the recipient’s attention. A headline that’s to the point, concise and relevant can help to do that, as can an opening paragraph that comes straight to the point. The rest of your release can contain the other details and information, although one or two pages is considered the ideal length. Facts and figures are always good when it comes to lending your text more authority, as are quotes from experts or others involved with the event or product. And if anyone reading your press release wants more information, don’t forget to include all relevant contact information, which of course should be accurate and up to date. Finally, check your finished version for perfect grammar and spelling. These press release tips should ensure that your next one as the desired result.
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